How a ‘zoom-out’ strategy can help senior living operators thrive

We thought this had some good insight of how to juggle short-term challenges with adapting to the long-term implications of the pandemic and wanted to share this article:

The COVID-19 pandemic has undercut the finances and business model of U.S. senior living communities in a way that was simply unthinkable a year ago.

Most communities, understandably, have been in crisis mode for much of the past year and have been propped up financially by emergency government aid. But their long-term survival is going to hinge on how smartly they approach the big-picture challenges of the post-pandemic world.

Click the link to read more…

https://www.mcknightsseniorliving.com/home/columns/guest-columns/how-a-zoom-out-strategy-can-help