We think this has some great insight on using video and technology to connect residents and their loved ones while capture information to generate new leads:

“The senior living marketing firm’s clients interspersed Covid-19 updates with morale boosting stories from residents and team members, as well as infographics and other images to provide visual proof that life inside a facility is safe for residents, and that staff is doing what it can to provide positive engagement throughout the day.”

Click the link to read more…

https://seniorhousingnews.com/2020/09/09/senior-living-marketing-leaps-into-digital-age-with-innovations-investments/

We thought this had some good insight of how to juggle short-term challenges with adapting to the long-term implications of the pandemic and wanted to share this article:

The COVID-19 pandemic has undercut the finances and business model of U.S. senior living communities in a way that was simply unthinkable a year ago.

Most communities, understandably, have been in crisis mode for much of the past year and have been propped up financially by emergency government aid. But their long-term survival is going to hinge on how smartly they approach the big-picture challenges of the post-pandemic world.

Click the link to read more…

https://www.mcknightsseniorliving.com/home/columns/guest-columns/how-a-zoom-out-strategy-can-help

We love what Washington came up with and wanted to share this article:

The first state social insurance program for long-term care was recently initiated in Washington. Beginning in 2022, all of the state’s residents will pay into a long-term care trust fund $5.80 for every $1,000 of their income. This program provides a glimpse of hope, although the first payout for an individual’s long-term care won’t occur for 10 years after paying into the trust — three years after a catastrophic disabling event — and has a lifetime cap of $36,500.

Click the link to read more…

https://www.statnews.com/2020/12/28/long-term-care-older-americans-needs-long-term-solutions/

When you're competing with everyone else vying for the attention of your target demographic, you need to make sure you're catching eyes quickly and effectively. Animated video marketing isn't just attention grabbing; it's also engaging, effective and profitable. You're able to creatively portray your brand in ways you couldn't with live-action video content, while often being more cost-effective than a live-action shoot. The trick to success is using animated video marketing tools the right way.

Among the many lessons that Covid-19 drove home in 2020: No one can predict what the future holds.
But as the senior living industry battles the latest wave of infections and starts to beat back the pandemic through vaccination, it’s also more important than ever to look ahead and try to identify what trends will help, hinder or complicate efforts to recover from the worst year the sector has ever endured.

While it may not seem so at first blush, b-roll footage can actually be the make-or-break component of an entire project. Business and corporate videos need to impart a lot of information in a relatively short amount of time, and they need to do so in a way that engages audiences. The impact b-roll footage has in this capacity is often underestimated, but using it properly turns corporate videos into cohesive stories.