When you're competing with everyone else vying for the attention of your target demographic, you need to make sure you're catching eyes quickly and effectively. Animated video marketing isn't just attention grabbing; it's also engaging, effective and profitable. You're able to creatively portray your brand in ways you couldn't with live-action video content, while often being more cost-effective than a live-action shoot. The trick to success is using animated video marketing tools the right way.